Changelog

What's New in Humblytics

We ship fast and often. Here is everything we have built, fixed, and improved — from major releases to small quality-of-life enhancements.

December 2025

Enhancement

Trend Insights, Mobile Access, and External Link Tracking

We shipped seven quality-of-life improvements including enhanced trend visualization, mobile responsiveness, external link destination tracking, and smarter form attribution.

  • Improved Trend Insights for pages, links, and forms
  • Mobile Responsiveness - full dashboard access on smaller screens
  • External Link Destination Tracking - see where outbound links send users
  • Multi-Variant Data Display optimization
  • Referral Traffic Enhancements with site icons
  • Automatic form name capture with custom attributes support

November 2025

New Feature

LLM Traffic Tracking, GDPR Compliance, & External Destination Goals

LLM referral tracking, GDPR compliance completion, external destination split testing, API access for Scale users, and hash fragment support for multi-step forms.

  • Track LLM Referrals - ChatGPT and Perplexity traffic now shows on dashboard
  • GDPR Compliance Complete - full compliance with Simpliant Legal
  • New Split Test Goal: Reach External Destination
  • API Access for Scale plan users
  • Hash Fragment Support for multi-step forms

October 2025

Enhancement

Heatmap History, Funnel Fixes & API Access

Heatmap versioning to track page changes over time, fixed cross-domain funnel tracking issues, native Fillout form support, and expanded API access.

  • Heatmap History & Versioning - compare versions side-by-side
  • Cross-Domain Funnel Fixes - hash fragment and link aggregation support
  • Fillout Form Integration - native event tracking
  • API Access Expansion beyond Scale plan
  • New $19/month Plus plan launched

September 2025

New Feature

Revenue Attribution & Payment Integrations

Connect payment providers like Stripe and Foxy to attribute revenue back to campaigns and A/B tests, making it easier to measure which channels drive actual customer growth.

  • Revenue Attribution - see which channels drive paying customers
  • Stripe Integration - attribute sales to campaigns and split test variants
  • Foxy Integration - track complete purchase flow
  • Split Test Revenue Goals - measure revenue per variant

July 2025

Announcement

Humblytics Plan Updates: New Tiers & Pricing Changes

Simplified plans with clearer feature tiers and improved performance tracking. Existing customers keep their current pricing unless they change plans.

  • Plus Plan: 10K events, 5 websites, core analytics only
  • Business Plan: 500K events, unlimited websites, 5 active tests/funnels/heatmaps
  • Scale Plan: 1M events, unlimited everything, team access
  • Enterprise Plan: custom limits, SSO/SAML
New Feature

Smart Split Test Tracking Across Domains

Track user journeys across both internal and external pages—even when the final conversion happens on a different domain.

  • Track internal pages like /thank-you, /signup, /pricing
  • Track external pages like checkout.yoursite.com or calendly.com
  • Automatic conversion logging when visitors go to external pages
  • Advanced cross-domain event goals for multi-step conversions
Announcement

Humblytics Plan Changes - July 2025

We're simplifying our plans and adjusting pricing, with existing customers keeping their current rates unless they change plans.

  • Plus Plan now analytics-only with 10K events
  • Business Plan adds 5 funnels, 5 heatmaps, AI Copilot, cross-domain tracking
  • Scale Plan adds unlimited everything, team access, revenue tracking
  • Existing customers grandfathered at current pricing

June 2025

New Feature

Funnels & Cross-Domain Tracking

Map multi-step journeys, follow visitors across domains, and attach revenue to any step—all with built-in form integrations.

  • Funnels Builder - select pages, forms, or click events to map journeys
  • Cross-Domain Tracking - follow visitors across sub-domains and external checkouts
  • Manual Conversion Values - assign revenue or custom KPIs to any step
  • Built-in tracking for Tally.so, Typeform, Cal.com, GoHighLevel, HubSpot

May 2025

Enhancement

Split Testing Simplified

You no longer need to include a separate optimize.min.js script to run A/B tests. All functionality is now in the main Humblytics script.

  • Split test functionality integrated into main hmbl.min.js script
  • Backward compatible - existing tests still work
  • Cleaner setup with fewer scripts

April 2025

Major Release

Funnels, Heatmaps & Enhanced A/B Testing

New features including custom conversion funnels, visual user behavior analysis, and enhanced A/B testing capabilities with wildcard support.

  • Click-Density Heatmaps - see where visitors click
  • Custom Conversion Funnels - map every step from first view to form submit
  • Form-submission tracking for Typeform and Cal.com
  • Redesigned experiment dashboard with clearer confidence scores
  • Pin your best click events in reports
  • Expanded A/B test goals - forms, destinations, CTR, session time, bounce rate
  • Wildcard split test support for multi-locale testing

March 2025

Enhancement

Enhanced Split Testing, Advanced Analytics, and Hubspot Form Tracking

Significant enhancements to split testing capabilities, improved bot filtering, updated bounce rate metrics, and new custom event tracking features.

  • New Experiment Wizard for step-by-step test setup
  • Split Testing Ideas Library with proven A/B testing concepts
  • Advanced Bot Filtering with sophisticated detection algorithms
  • Refined Bounce Rate Metrics - true bounce vs regular bounce
  • Enhanced Custom Event Tracking SDK
  • Advanced HubSpot form tracking support

February 2025

Announcement

Free 7-day Trials, Expanded Testing, and Flexible Connections

7-day free trial for all plans and increased split testing limits across paid tiers. Adjusted website connection limits and removed monthly active split test restrictions.

  • 7-day free trial on all plans
  • Plus Plan: 10K monthly events, up to 5 websites
  • Business Plan: 5 active A/B split tests
  • Scale Plan: Unlimited A/B split tests, unlimited websites

January 2025

Enhancement

Public Dashboard Links, External Workspace Sites, and More

Shareable dashboards with set expiration dates, track websites in external workspaces, and enhanced date filtering capabilities.

  • Public Dashboard Sharing with expiry times
  • Track websites in external Webflow workspaces
  • Enhanced Date Filtering - Last 12 Months, Week to Date, Month to Date

December 2024

New Feature

Recurring Email Reports + Smart Traffic Monitoring

Automated weekly reports and smart alerts that notify you about significant traffic changes.

  • Weekly & Monthly Email Reports delivered to inbox
  • Intelligent Anomaly Detection for unusual traffic patterns
  • Enhanced Date Picker with quick select and custom dates
  • Polished interface with cleaner navigation

November 2024

Major Release

Redesigned UI, Advanced Filtering, and Enterprise Support

Completely redesigned interface with improved navigation, advanced filtering, and performance enhancements for large data sets.

  • Completely redesigned user interface
  • Advanced filtering by data attributes like location
  • Geo and audience restrictions in split tests (beta)
  • Pagination for large data sets (1M+ monthly views)
  • Enterprise plans for 500K+ monthly views
  • Improved mobile responsiveness

April 2024

New Feature

Framer Integration and Plan Limit Changes

New Framer integration, improved split testing features, and smarter Webflow integration. Streamlined plan changes to better match analytics needs.

  • New Framer Integration
  • Introduction of Lite Plan with 1,000 views limit
  • Unified tracking metrics - page views and events counted together
  • Enhanced referrer traffic visibility
  • Easier split testing setup
  • Improved 50-50 traffic split methodology
  • Live Event Feed with real-time chronological updates

March 2024

Enhancement

Track FAQs, IP Whitelist, Design Enhancements

Native tracking of FAQ click interactions for Framer sites, IP Whitelisting to block your own traffic, and experiment detail enhancements.

  • Track FAQ Click Events in Framer without custom code
  • IP Whitelisting to exclude your own traffic
  • Split Testing design enhancements with experiment dates and randomization type
  • Email Alerts for high traffic and plan limits

January 2024

Major Release

Unlimited Split Testing, Expanded Data Capacity, and Annual Plans

Removed all split testing limits, significantly increased data capacity, and introduced annual billing options. Infrastructure now handles over 1M daily datapoints.

  • Unlimited Split Testing on all plans
  • Business Plan: 500K monthly views and events
  • Scale Plan: 1M monthly views and events
  • Annual billing: Business $192/year, Scale $480/year
  • Infrastructure processing 1M+ datapoints daily
More updates coming soon

Want to shape what we build next?

We build in the open and prioritize based on what our users need most. Share your ideas, vote on upcoming features, or report an issue.

Start free trialShare feedback